the whole picture content review

A strategic review for when the individual pieces are polished, but the overall message no longer feels clear or connected.

See what is working, what needs attention, and where to focus next.

i NEED TO STEP BACK AND SEE THE WHOLE PICTURE

Sometimes the difficulty isn’t one piece of content.

Your website may say one thing while your emails, social content, or offer pages say something slightly different. Your work may have evolved, but some of the words surrounding it still reflect an earlier version.

Or you may have created so much content over time that you can no longer see what is working, what is repeated, and what has become disconnected.

The Whole Picture Content Review helps you step back, understand how your key content works together and decide what deserves your attention next.

THE WHOLE PICTURE CONTENT REVIEW - FROM £650

I’ll review a carefully selected collection of your content to identify what is already working, where your message or voice has become inconsistent, and what may be making it harder for people to understand what you do or take their next step.

A typical review includes the main journey through your website - normally up to five core pages, or the equivalent content from a long-scroll website - plus up to five carefully selected additional items.

Additional items could include:

  • emails;
  • social posts;
  • an offer or landing page;
  • a brochure;
  • a guide;
  • introductory course content.

The final quotation will reflect the volume, variety, and complexity of the agreed content.

what i'll look for

The review will consider:

  • the clarity of your overall message;
  • consistency of voice, tone, and terminology;
  • whether the content reflects you and your current work;
  • how clearly your different offers or services are distinguished;
  • unnecessary repetition, gaps, or contradictions;
  • consistency in spelling, capitalisation, and presentation;
  • how easily someone can understand what to do next;
  • content that could be refined, consolidated, or retired;
  • what is already working and should be protected.

what You'll receive

You'll receive a clear, prioritised report showing what to:

  • Keep - what is already working and should be protected;
  • Refine - what would benefit from careful improvement;
  • Clarify - where the message, distinction, or next step is uncertain;
  • Consider Next - practical priorities for future work.

Representative annotations and examples will help you understand the recommendations without leaving you feeling that everything needs to be rewritten.

The review also includes either:

  • one follow-up conversation of up to 45 minutes; or
  • one consolidated round of written questions.

Most reviews are completed within 7-10 working days after the agreed content has been received.

a strategic review, not a complete rewrite

The Whole Picture Content Review looks at how your selected content works together. It does not include full proofreading or rewriting of everything submitted.

If the review identifies a website, course, or other substantial project that needs detailed polishing, I can provide a separate quotation for that work. You remain in control of which recommendations you act on and when.

how the review works

1. Tell me what feels disconnected

Share what has changed, where you feel uncertain, and which content you would like me to consider.

2. We agree the collection

I’ll help you select the most useful content for the review and provide a quotation confirming the scope, cost, timescale, and payment arrangements.

3. I review the whole picture

Once all the agreed content has been received, I’ll examine how it works together and prepare your prioritised report.

4. We consider what comes next

You’ll receive the report and use the included conversation or written follow-up to clarify the recommendations.

ready to see the whole picture?

Tell me which parts of your content feel unclear, inconsistent, or disconnected. You don’t need to decide what should be included before contacting me, we can select the most useful collection together.


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